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How to Conduct a Market Analysis for Small Businesses

Knowledge is power, whether you are running a large enterprise, a small business or planning to start your business, it pays to know your target audience.

For small business owners, market analysis is an important way of finding information about customers, competitors and the industry in which they operate. But doing market analysis for small business is a tough game. While it is said that it requires a big budget to conduct most of the market research still it is possible for small businesses to carry out effective market research. But the question is how?

In this article, we will discuss ways to effectively conduct a market analysis for small business:

  1. Identify a Market Need: The market need could arise from a problem that customers seek to solve or any goals they are hoping to achieve. Try and identify how to make your business’s product or services better fit in with your target audience’s changing needs.
  2. Identify a busin

10 Must-Have Marketing Strategies for Success in 2020

It’s hard to believe this year is almost over. While for some, it may be the time to slow down for the approaching holiday season, for us marketers, we never miss a beat on planning and strategizing. For your business to succeed in the new year, NOW is the time to start putting your marketing strategies together so you can start the new year off with a bang!

Here are the top 10 marketing strategies your business should be utilizing in 2020:

  1. Content

We’ve said this before and will continue to say it, content is king! To drive profitable customer action, you must keep them “content!” To prove your expertise to your audience, it’s important to create valuable, relevant, and consistent content targeted to your audience. Writing both interesting and helpful content along with engaging photos and videos will increase your exposure, and ultimately help your business grow.

  1. Chatbots

If y

Attorney Marketing: Are You Effectively Capturing Leads?

When the average person is seeking an attorney, they have an urgent matter at hand. Nearly all contact with an attorney is considered a time sensitive matter to the client. From a car accident, newly received divorce paperwork, or pending legal trouble when a client contacts a law office, they are actively seeking your services – and quickly. No doubt many of your leads come via word of mouth and referrals. However, you could be sleeping on a golden opportunity to capitalize on warm leads. When a potential client reaches out to your firm, whether it be through an online interaction or a phone call, your staff needs to be ready.

While communicating online has become a cornerstone in marketing in recent years, having a solid lead conversion strategy in place when warm leads call is vital. Consider yourself on the other end of the scenario presented at the beginning of this blog. Would you leave a voicemail? Or would you continue to call competitors until you spoke with someone about

Event Domination – How to Dominate Your Next Event

For those of you that do tradeshows or events: this video is for you! Everyone knows that purchasing vendor space or sponsorships can be expensive. The question then becomes – how are you going to capitalize on it and make sure you get a positive return on investment? In this episode, Devin Herz, Chief Creative Consultant with DMC, shares a wealth of insight on how you can dominate your next event, including the biggest oversight most business owners make when attending an event, and how you can generate overwhelming success. It’s not rocket science BUT it does take careful planning and strategic effort in order to walk away feeling like it was time well spent in gaining the exposure your business craves.

Empower Your Employees with Internal Marketing Systems

Understanding the Importance of Internal Marketing

Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees.  Marketing to your internal “customers” is an important aspect of promoting effective growth within a company.

Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving the communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your empl

How to Attract Potential Clients’ Attention – and Keep It!

How to Attract Potential Clients’ Attention – and Keep It!

Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media presence and strategically using lead magnets, your business can effectively attract potential clients’ attention – and keep it!

Focusing on the Value Your Business Provides

A core principle in marketing is understanding your value. What motivates customers to convert and buy into your product or service? With this in mind, your marketing should focus on the problems you solve and how you’ll make your clients’ lives better. Your marketing campaigns should be aligned, from your business

Understanding the Importance of Consistent Marketing

Marketing your business is universally regarded as an essential way to reach your desired customer or client. Companies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another common pitfall to consistent marketing is knowing what it is you need to do to elevate your marketing to get better results but finding it too challenging to maintain. Read on learn why consistency is essential in your marketing, which areas of your marketing to focus on, and how to maintain consistent marketing for your business!

Consistency is Key

Constant marketing affects us in ways we may not readily identify. A recent Forbes article found reliable marketing “creates a pattern everyone can come to expect, and they develop a subconscious comfort level whe

How A Unique Marketing Campaign Captivates Clients

Are you looking to reach a larger audience for your business?

Of course, you are!

Every business strives for more signups, clients, and subscribers. However, the problem lies in how to reach them quickly and without paying an excessive amount in areas that have little return on investment.

Thankfully, the secret to launching your company isn’t a secret at all.

A unique marketing campaign is the most dynamic way to rise above your competition and reach more of your target audience.

When implemented professionally, being creative in your strategy also allows you to spend less on stale marketing like newspaper ads, and start working toward ideas that promote your company on a grander scale.

A unique marketing campaign is a guaranteed way to build successful company recognition and outreach. Here are some innovative ideas Dynamic Marketing Consultants can implement to bring your business to the next level, and help you stand out in a competitive marketplace.

Experts in Attorney Marketing

If you’re looking to grow your business in the coming years, it’s extremely important your firm is properly marketing itself. It’s never too late to establish goals and put a marketing plan in place to help you achieve them.

Here are 3 of the most important aspects for attorney marketing:

Branding

Consistency is key when it comes to your brand. Your firm should develop a “tone of voice” for your brand, (think logo, color scheme, font, etc.)that flows consistently from the in-person experience clients will get, to your website, social media presence, email marketing,direct mail campaigns, and marketing/event materials. All of these different pieces should cohesively represent your brand and feel like a piece of the whole.

Website

Most often, new clients will review your website before they even make an appointment to meet you. From the start, your website should be easy to navigate and mobile friendly. If you miss either of thos

Experts in Attorney Marketing

If you’re looking to grow your business in the coming years, it’s extremely important your firm is properly marketing itself. It’s never too late to establish goals and put a marketing plan in place to help you achieve them. Here are 3 of the most important aspects for attorney marketing: Branding Consistency is key when…