“Alexa, how can I market my business for voice search?”
Voice search is no longer just forasking Alexa to tell you the weather or asking your Google Home to call your Mom. Voice search is a growing trend that may actually stick around.Pew Research Center reports 46% of Americans use digital voice assistants, while comScore predicts by 2020 that 50% of searches will be done by voice.
In just a few years,50% of searches will be done by voice… as marketers, hearing this statistic is both alarming and exciting. To evolve with this new search method, marketers and businesses alike will need to include marketing strategies geared toward voice searches.
How People Speak to Search vs Type to Search
When people type to search, it’s usually just a few key words or phrases. When someone speaks to search, they ask a question as if they are talking to another person. This is important to keep in mind when it comes to your website development. Your site’s content should be created to match how someone may speak.A great way to address this is by creating a FAQ page. Use this page to list out questions (as well as answers) that a potential client might ask in their voice search. Remember, keep your content informative and conversational in tone.
Location, Location, Location
When people ask their voice assistants for something, it’s likely they want an immediate resolution that is nearby. The last time you used a voice assistant, you probably mentioned the city or said “near me” at the end of your question. Utilizing local SEO tactics is imperative to reaching your local market for voice search. Make sure your address is present on your website on multiple pages and ensure your listings on local directories is accurate. Also, it’s important to encourage clients to rate your services on these directory listings too as they will help you rank higher.
When it comes to voice search, responses from a digital assistant are often singular, making competition high and SEO ever more important. At DMC, we’re here to help you take the proper steps so that your business is at the forefront of this trend. If you’re ready to get started, contact us here.