Direct Mail Marketing

How to Attract Potential Clients’ Attention – and Keep It!

How to Attract Potential Clients’ Attention – and Keep It!

Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media presence and strategically using lead magnets, your business can effectively attract potential clients’ attention – and keep it!

Focusing on the Value Your Business Provides

A core principle in marketing is understanding your value. What motivates customers to convert and buy into your product or service? With this in mind, your marketing should focus on the problems you solve and how you’ll make your clients’ lives better. Your marketing campaigns should be aligned, from your business

Wake Up Your Sleeping Clients with A Reactivation Campaign

You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? Using a reactivation campaign is a cost-effective way to “wake” your clients up who have been “hitting snooze” on your services or product offerings. When it comes to reactivation campaigns, it’s important…

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Break Away from the Competition with DMC’s MiniZine Solution

With everyone glued to their cell phones and tablets these days, we’ve found an effective way to grab your client’s attention with a tangible, printed item. At DMC, one o four specialties is a MiniZine or “mini magazine”. A MiniZine is a unique opportunity to provide your clients with important information as well as interesting,…

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Retention Marketing: Tips To Keep Your Clients Loyal

In this digital era, there are so many offers and gimmicks taking over the internet. With everyone on the hunt for the best deal, how do you keep your clientele loyal to your business? Retention marketing is one the most important strategies your business should be focusing on. You’ve spent time and money obtaining your…

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3 Compelling Reasons Why Direct Mail Should be in Your Marketing Mix

If you have been investigating where your marketing dollars are best spent you most likely have read that direct mail marketing is a low cost high return on investment option. This article will do a good job detailing out what all the fuss is about with direct mail.  Direct mail marketing not only allows you…

6 McLessons in Marketing

Here are 6 quick things that McDonald’s teaches us about print advertising for your education …and enjoyment, because let’s face it, sometimes it’s more fun to learn from mistakes. 1) Sex Doesn’t Always Sell This ad fell right on its face after the double cheeseburger got hit on by the cheap creepy dude, proving that…

Just One Amazing Way to Make Your Marketing Personal

Dear Blog Reader, I know a thing or two about unique direct mail marketing. Today, I want to show you how important it is to make your marketing unique and personal. And how easy it is with DMC. [Your Name Here] How excited were you to be addressed as “blog reader”? Probably not your favorite pet…