Knowledge is power, whether you are running a large enterprise, a small business or planning to start your business, it pays to know your target audience.
For small business owners, market analysis is an important way of finding information about customers, competitors and the industry in which they operate. But doing market analysis for small business is a tough game. While it is said that it requires a big budget to conduct most of the market research still it is possible for small businesses to carry out effective market research. But the question is how?
In this article, we will discuss ways to effectively conduct a market analysis for small business:
- Identify a Market Need: The market need could arise from a problem that customers seek to solve or any goals they are hoping to achieve. Try and identify how to make your business’s product or services better fit in with your target audience’s changing needs.
- Identify a busin
It’s hard to believe this year is almost over. While for some, it may be the time to slow down for the approaching holiday season, for us marketers, we never miss a beat on planning and strategizing. For your business to succeed in the new year, NOW is the time to start putting your marketing strategies together so you can start the new year off with a bang!
Here are the top 10 marketing strategies your business should be utilizing in 2020:
We’ve said this before and will continue to say it, content is king! To drive profitable customer action, you must keep them “content!” To prove your expertise to your audience, it’s important to create valuable, relevant, and consistent content targeted to your audience. Writing both interesting and helpful content along with engaging photos and videos will increase your exposure, and ultimately help your business grow.
When the average person is seeking an attorney, they have an urgent matter at hand. Nearly all contact with an attorney is considered a time sensitive matter to the client. From a car accident, newly received divorce paperwork, or pending legal trouble when a client contacts a law office, they are actively seeking your services – and quickly. No doubt many of your leads come via word of mouth and referrals. However, you could be sleeping on a golden opportunity to capitalize on warm leads. When a potential client reaches out to your firm, whether it be through an online interaction or a phone call, your staff needs to be ready.
While communicating online has become a cornerstone in marketing in recent years, having a solid lead conversion strategy in place when warm leads call is vital. Consider yourself on the other end of the scenario presented at the beginning of this blog. Would you leave a voicemail? Or would you continue to call competitors until you spoke with someone about
For those of you that do tradeshows or events: this video is for you! Everyone knows that purchasing vendor space or sponsorships can be expensive. The question then becomes – how are you going to capitalize on it and make sure you get a positive return on investment? In this episode, Devin Herz, Chief Creative Consultant with DMC, shares a wealth of insight on how you can dominate your next event, including the biggest oversight most business owners make when attending an event, and how you can generate overwhelming success. It’s not rocket science BUT it does take careful planning and strategic effort in order to walk away feeling like it was time well spent in gaining the exposure your business craves.
Understanding the Importance of Internal Marketing
Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees. Marketing to your internal “customers” is an important aspect of promoting effective growth within a company.
Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving the communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your empl