For many, Valentine’s Day is an important date. For those in relationships, it’s fun to have a day of the year that’s just about the two of you. It’s a time to rekindle the fires and remember what really made you fall for each other. For those who are single, it might be bittersweet, as…
The internet may be buzzing about the historical comeback win for the Patriots last night, but for us in the digital media industry, the Super Bowl is all about the commercials! According to The New York Times, the average cost of a 30-second ad during Super Bowl LI was $5 million, up from $4.8 million…
Is marketing an art or is it a science? In today’s technology-charged world of SEO and Google AdWords, some may feel like the fun has been drained from the industry in search of winning the ROI numbers game. And while there definitely IS a science behind marketing, there is still plenty of room for the…
I just wanted to let you know that last week’s seminar was a great success. The event was filled to max capacity. I had lots of positive comments about our marketing materials, especially the bank bag mailer, the toy truck mailer, and the 18-wheeler USB drive. Thank you, Michael Cowen If you are currently throwing…
It doesn’t matter if you are talking with a home builder, a car salesman, a financial planner, or even a marketing firm. This question comes up EVERY TIME! It’s awkward to ask. In some cases, it’s even more awkward to answer. Uncomfortable for everyone involved, for sure. But the truth is, it’s a necessary…
If you have been investigating where your marketing dollars are best spent you most likely have read that direct mail marketing is a low cost high return on investment option. This article will do a good job detailing out what all the fuss is about with direct mail. Direct mail marketing not only allows you…
We tell our clients all the time that they are only limited by their own imagination. As such, we are constantly getting requests to take on new and different projects and we love every single one! Recently, our friends and clients in Hawaii (who incidentally are in the financial sector) asked us to come up…
The summer is almost here and just about the worst thing you can do is… Stop Marketing Your Business!!!! It is SO easy to slip away into a hammock somewhere and think that the business will not suffer because of it. To be clear, I am not suggesting that you shouldn’t be taking time whenever…
Every company wants their people to do well and enjoy their work. And we believe everyone should work hard in order to be happy, right? But could we be thinking about things backwards? Check out this fast-paced and very funny talk, where psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive….