Social Media

It’s Time to Start Spying on Your Competition

No matter what industry you may be in, keeping an eye on what your competition is doing should always be a part of your business strategy. Without doing a little digging, how else would you know what your business is up against? These days, the internet and social media make “spying” on your competitors extremely…

President Obama Shares His Thoughts on the Influence of Social Media on David Letterman’s New Netflix Show

Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama. In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the Civil Rights Movement, the last presidential election and even…

How Your Business Can Survive Facebook’s New Algorithm

If you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated their algorithm, again. This time, the update will affect what content is shown in users’ newsfeed from businesses, brands,and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family…

Digital Marketing 101: Digitize Your Direct Mail

In part three of our blog series, we’re going to explore direct mail. You may be thinking, aren’t we covering digital marketing in this series? Yes! We’re going to discuss how to bring your traditional mail pieces into the digital era. pURLs To really catch your recipient’s attention, it’s important your mail piece be customized…