If you’re looking to grow your business in the coming years, it’s extremely important your firm is properly marketing itself. It’s never too late to establish goals and put a marketing plan in place to help you achieve them.
Here are 3 of the most important aspects for attorney marketing:
Consistency is key when it comes to your brand. Your firm should develop a “tone of voice” for your brand, (think logo, color scheme, font, etc.)that flows consistently from the in-person experience clients will get, to your website, social media presence, email marketing,direct mail campaigns, and marketing/event materials. All of these different pieces should cohesively represent your brand and feel like a piece of the whole.
Most often, new clients will review your website before they even make an appointment to meet you. From the start, your website should be easy to navigate and mobile friendly. If you miss either of thos